Beoordeeld met 8,1 
Hoe kunnen we helpen?
Bij aanvang van het collegejaar stellen de seniors samen met de COO en marketingafdeling een aanvalsplan per studie/ jaarlaag op. Dit zorgt ervoor dat Marketing voldoende inzage heeft op de vraagkant (de studentkant) van onze marketing. Onderwerpen die in dit plan aan bod komen zijn:
- Moeilijkste vakken, hoeveelheid studiepunten,
- Inhoudelijke facts en figures per jaarlaag
- Marketingmix
- prijs,
- product,
- kanalen,
- promotieagenda,
- overview concurrentie
Resultaat is een spreadsheet per jaar met een tabblad van de cursussen, tabblad van de samenvattingen + lesmateriaal en tabblad voor de marketing-relevante zaken.
Per periode tweaken we tijdens het senior overleg of het plan nog correct is en de worden actiepunten wat betreft marketing ingepland.
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